
Are real estate agent websites better with IDX?
There are 1.4 million real estate agentsDoes your website stand out from others?
See how the carrot works
There is no quick answer. However, listing feeds like IDX appeal to agents because they provide quick and easy ways to get the most out of your listings on your site.
IDX has become a standard and in many cases listing feeds have gone from being a good feature to a necessity to keep up with the competition.
We all know that real estate buyers and sellers look to the internet as their primary source of information. They know how to navigate from one website to another and they know what they want to see on each website they visit.
They're quick to leave if a site doesn't offer exactly what they expect.
Is your website lost?
Choosing a "cheap" website can cost you thousands. Stand out from the competition with Carrot.
But what if they come to visit?yourbroker website, are you (and everyone else) waiting?
Well, they're probably hoping to find information about your real estate business and you personally,References promoting your service, and, perhaps most importantly, house ads.
If you neglect any of these elements, your website will likely have a higher bounce rate and lower lead volume.
The digital world is that simple.
While some pessimistic online articles – like Why it's time to look at real estate websites differently— claiming that you don't need the IDX integration on your website, here at Carrot we think you're wrong.
Before we dive in16 real estate agent websites with IDX options, let's quickly talk about the IDX.
What is IDX?
IDX stands for Internet Data Exchange. That sounds complicated. However, this is not the case.
Mit IDX-Integrationreal estate agent websitesYou can get house listings natively from the real estate agent website.
You can see what that looks like on one of our Carrot real estate agent websites, for example.

At least that's what the IDX looks like on the surface. On the backend, IDX works by automatically pulling from the MLS and collecting qualified listings by location to publish on your website.

16 Best Real Estate Agent Websites Using IDX (With Examples)
You understand what IDX is and why it is essential for real estate marketing.
But where do you find the best IDX tool for your website?
Here are 16 great options for adding IDX to your broker's website - with an overview, features, pricing, and examples.
1.Bale real estate websites
Website Description
„Ballen Real Estate websites were built by real estate agents for real estate agents in real time on the spot and without contracts! These pages are optimized for lead generation and capture. With new theme options, built-in call-to-action tools, and built-in optimization. Based on years of testing and measuring what works in real estate with hundreds of agents using the platform, our BREW is constantly evolving to help you get more leads online and own it best.“
Characteristics
Here are some of the key features.
- Website WordPress Completeto
- IDX-Integration
- property search
- Collection of real estate leads
- Community demo pages
- Buyer, seller and hyperlocal blogs
- Home appraisal form
- Built for SEO
- CRM available
Prices
It starts with a one-time payment of $1,495. Plus ongoing monthly costs of at least $149 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

2.IDX-Broker HOME™
Website Description
„Every IDX Broker HOME website starts with a unique premium WordPress theme. From there, our team will work with you to customize each of our visually stunning, mobile-responsive themes to ensure your REALTOR® website has a unique and up-to-date look and feel.
We'll add your logo and favorite photos, match the color scheme to your branding, and add featured listings to create a professional, custom website.„
Characteristics
Here are some of the key features.
- Simple and effective search
- fully customizable
- lead metrics
- Secure your website with SSL
- Plug-in-IDX
Prices
Their plans start at $50 per month and go up to $150 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

3.carrot
Description
We serve over 7,000 investors and real estate agents at Carrot. As part of this we offer high converting websites with IDX for real estate agents.
Characteristics
Our functions include…
- Native MLS search right on your site
- View MLS properties on your domain
- Custom IDX feeds for all your niches
- blog content
- Industry leading conversion rates
- customizablecredibility bar
- SEO Resources
- World Class Support
- Carrot's proprietary technology stack
- BuchHosting-Site
- More tons!
Prices
Our agent site pricing starts at $99 per month and includes everything you need to get your business off the ground.
Example
Below is an example of the type of IDX website you can create with this tool. Scroll down the page to view it in full.

4.iHomeFinder
Website Description
„The searched IDX search. Fast and elegant property searches with advanced lead capture technology. Keep visitors coming back with a search experience they'll love. Display listings anywhere on your site using your selected search criteria.„
Characteristics
Here are some of the key features this tool offers.
- Property search and lead capture
- Market Statistics and Reports
- E-Mail-Marketing
- blog content
- Real Estate CRM
- Real estate agent application
- The integration
- Custom IDX Data API
Prices
Pricing starts at $59.95 per month and goes up to $199.95 per month.
Example
Below is an example of the type of IDX website you can create with this tool.
5.IDX headquarters
Website Description
“Regardless of which IDX solution you choose, there will always be something that doesn't work/look the way you expect. These issues require some code changes. We can save you time by knowing exactly how to fix these problems and offering creative solutions.even better.
We can also provide you with code that we have used in the past to reduce your development/integration time. Even if you are an experienced programmer or have someone manage your website, our knowledge and experience can save you trial and error time.„
Characteristics
Here are some of the key features this tool offers.
- Advanced IDX property search
- Map and polygon search
- Lead generation forms
- Lead Nurturing App
- Automated Market Reports
- Real Estate CRM
- SMS-Autoresponder
- Email Marketing Automation
- SEO friendly with indexable entries
Prices
IDX solutions start at $44.95 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

6.BoomTown
Website Description
„Professional lead generation, IDX websites, intelligent CRM, lead management services and more in flexible packages that scale with your success. Find out why BoomTown is the #1 user-rated real estate CRM year after year.“
Characteristics
Here are some of the key features this tool offers.
- Success guarantee
- consumer website
- lead generation
- predictive CRM
- successful management
- HomeSearch now
- Coaching
Prices
Prices cannot be found on their website. Looks like you'll need to schedule a demo to find out more.
Example
We could not find any examples of websites they have created. But they have many success stories.Here.
7.real geeks
Website Description
„IDX sites that convert. Real Geeks offers highly optimized, easy-to-navigate websites designed to achieve the highest conversion rate in the industry. Our real estate IDX is updated every 15 minutes so your Real Geeks site has the most current real estate data available.„
Characteristics
Here are some of the key features this tool offers.
- Optimized for mobile devices
- fully responsive
- Easy to use
- high response rates
- A/B-Tests
- Fast loading times
- High conversion rates
- Compatible with search engines
- Custom Landing Pages
- Fully editable pages
- integrated blog
Prices
Prices cannot be found on their website. You must request more information.
Example
Can't find an example on their website. But they have many success stories.Here.
8.placeholder
Website Description
„Get the website you've always wanted! Placester is the best choice for agents and brokers who want a unique website but also need the speed and flexibility to adapt to market changes.„
Characteristics
Here are some of the key features this tool offers.
- Responsive Website
- Publishers do website
- Viewing tools for IDX lists
- Simple CRMs
- Unlimited posts and pages
- Online help
Prices
Pricing starts at $64 per month and goes up to $1,250 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

9.agent picture
Website Description
„Agent Image creates the best real estate websites for REALTORS®, agents and brokers. We've launched over 20,000 websites for the country's leading manufacturing companies and are proud of our long list of loyal customers. Whether you're looking for an affordable realtor website powered by WordPress or you're looking for a custom theme for your real estate agency, we've got you covered. Put our 20 years of experience to the test.“
Characteristics
Here are some of the key features this tool offers.
- Hosted WordPress site
- Optimized for mobile devices
- full response design
- IDX search capabilities
- Show resource list
- Details of the property
- lead generation
- SEO friendly
Prices
They don't have prices on their website. You must contact them if you want to know more.
Example
Below is an example of the type of IDX website you can create with this tool.

10.View IDX
Website Description
„Make your website attractive with portal-quality search for brokers and brokerage sites. Modern search options that buyers and sellers love. Use IDX's proprietary indexes to seamlessly search multiple MLS feeds. The fastest and easiest way to search.„
Characteristics
Here are some of the key features this tool offers.
- IDX search and results
- Real estate listings pages
- Modernstes IDX-Mapping
- CRM-Tools
- The Premium CRM Integration
Prices
Pricing starts at $59.95 per month and goes up to $99.95 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

11.Agent Website
Website Description
„The first impression counts. Present your services. Advertise your listings on your own real estate website. One that is easy to update and optimized for search engines.
Generate qualified leads. Impress sellers and convince buyers early in the process.
We make it easy. Agents keep telling us how easy the agent website is to use. Expect fast activation and competitive features. Free help is available every day, right here in the US.„
Characteristics
Here are some of the key features this tool offers.
- 15 days free trial
- Hosting-Site
- Buchdomain name
- Free Property Search (IDX)
- free support
- Switchboard
- Search engine optimized (SEO)
- Buyer and Seller Items
- 1 email box
- Page of Lead CMA
- main page relocation
Prices
Pricing starts at $29 per month, not including the setup fee.
Example
Below is an example of the type of IDX website you can create with this tool.

12.Ylopo
Website Description
„Our mobile-friendly IDX home search site is the hub for your buyer's home search activity. Delight your customers with a clean, beautiful website design while collecting 24/7 information about their search behavior to refine exactly what each shopper wants to see.“
Characteristics
Here are some of the key features this tool offers.
- mission control
- IDX
- Marken Website
- lead generation
- missile listing
- lead nurturing
- CRM
Prices
Prices are not mentioned on their website. You must request a demo if you want to learn more.
Example
They don't have any examples on their website. But they have some case studies on their homepage.
13.UnionStreet Media
Website Description
„We build award-winning websites for real estate professionals. Our sites are IDX embedded and responsive which means they are always up to date with the latest MLS listings and look and work great on any device and screen size.„
Characteristics
Here are some of the key features this tool offers.
- search tools
- lead plate
- neighborhood reports
- Automated property appraisal tool
Prices
Prices are not mentioned on their website. You must request a demo if you want to learn more.
Example
Below is an example of the type of IDX website you can create with this tool.

14.luxurious presence
Website Description
„A new search experience for your customers. Our IDX tool offers an award-winning design, state-of-the-art search capabilities, and compelling use of data and lead capture capabilities.
Our IDX Starter search experience delivers two things: an exceptional search experience for your visitors and a high-converting lead generation platform for your business.
With multi-feed support, fully responsive IDX built for spiders and organic web, and lightning-fast multi-field search capabilities, our home search tools give your visitors an experience they'll love.
Starting with your MLS feed, our control center allows you to place high-resolution photos, videos and virtual tours over your MLS listing date to create stunning listing pages for your website.„
Characteristics
Here are some of the key features this tool offers.
- Split screen map
- lead capture
- Saved Search
- Multiple MLS feeds
- saved entries
- user accounts
- Search in multiple fields
Prices
Prices are not mentioned on their website. You must request more information if you want to know more.
Example
Below is an example of the type of IDX website you can create with this tool.

15.Sierra Interactive
Website Description
„We only create real estate websites. Our platform has evolved over the past decade into the most powerful content management system for real estate websites on the market.
Sierra's research tools differentiate us from our competitors and them from yours. We're constantly improving these features and staying ahead of the curve.„
Characteristics
Here are some of the key features this tool offers.
- Real Estate Websites with IDX
- Real Estate CRM
- Management of real estate advertisements
Prices
Pricing starts at $299.95 per month and goes up to $499.95 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

16.Professional Realtor Websites
Website Description
„Our designs are responsive for a smooth user experience from desktop to tablet to mobile. Each design is created with the agent in mind. Your photos, logos and graphics are integrated into the design. Projects can be created with any changes you want.„
Characteristics
Here are some of the key features this tool offers.
- Extremely fast search results
- Interactive map search
- Best lead capture in the industry
- Email notifications for new listings
- Email notifications of price changes
- All entries in search engines available
- Save searches, save properties
- No frames or wraps, fully integrated
- All lead activity is tracked
Prices
Pricing starts at $79.95 per month and goes up to $149.95 per month.
Example
Below is an example of the type of IDX website you can create with this tool.

Why do brokers need IDX?
ON THE OTHER HAND, without the IDX site integration, visitors will have to go somewhere other than your site to see the home listings.
And of course, when potential clients leave your website to look for houses, they are less likely to decide to work with you.
Ideally, you want them to stay on your site for as long as possible, looking for potential apartments and learning more about your business.
Therefore, these visitors are more likely to work with you than with the competition.improve your credibility!
Of course, nothing stops potential clients from regularly visiting Zillow and Realtor.com and other huge MLS sites.
This is precisely why some online thought leaders believe the IDX is outdated - after all, there's no way it can compete with the MLS giants.
Still, at Carrot, we believe the IDX is a must-read for serious real estate agents. And this isn't just an opinion built on smoke and mirrors.
Here are four specific reasons whyThe best real estate websites for agentshave IDX integration and tend to outperform the competition.
1. Prospects stay where you want them - OnYourWebsite
Real estate listings are the foundation of your real estate business, and ultimately you want people who visit your site to work with you. With the most accurate property data and photos, your IDX can cover 99% of MLS records.
But of course the story doesn't start there. For example, most people start by learning about the process of buying a home. Then they can look at some offers to get an idea of what price they might pay.
Eventually they will start looking for an agent to work with.
There is no better place for them during this process than on your website.
Unfortunately, you have very little time to get and keep their attention. A study by the Nielsen Norman Group found that most internet users stay on a page longerless than 59 seconds.
That's not very long.
Why are people walking so fast? Well, in the words of Cody Ray Miller in The Daily Egg, one of the main reasons "users abandon your site is when they're not getting what they expect."
Imagine you want to buy a house and come across a website with no offers.
What would you do? Would you like to stay and see what this site has to offer?
NO. You wouldn't do that. You would leave within the first few seconds of your arrival.
The thing is, when people visit your website, they naturally expect certain things. If you don't give them what they expect, they will give up.
But what do visitors to your real estate agent's website expect?
Some things.
Visitors expect to see…
- LikeAgent Biographywho you are and why you are great.
- A clear CTA on how to get in touch with you.
- social proof(testimonials, case studies and reviews) why they should work with you.
- house lists.
Think about it. What's the first thing you would do on this page?

First, you would see the highlighted entries a little further down the page.

If you saw something you liked, you would probably be looking for more. Otherwise, you would probably go to the search bar, type in the information, and click "Search."

What good would that do?

Or maybe you spend a little time researching the agent first and only then dive into the listings on their website.
Either way, real estate listings grab your visitors' attention and encourage them to spend more time on your site.
And that's good.
After analyzing 948,286 visitors to our Carrot member sites over a three-month period, a compelling fact emerged: the more time someone spends on your site, the more likely they are to convert.
The average session length of conversion participants was 6:39 and the average session length of non-conversion participants was only 1:25 –a huge difference of 471%.
Still, most people abandon a website in less than a minute. Unfortunately, that doesn't give them much time to convert.
So how does the IDX integration help solve this dilemma?
With real estate listings on your website, people spend more time browsing and less time jumping around, increasing the likelihood that they will become paying customers.
It's not a complete solution. But it's a simple strategy to keep visitors exactly where you want them - on your website.
Additionally, visitors expect to see listings on their agent's website. You don't want to disappoint her.
2. You can promote remarkable offers quickly
As you may have noticed, not all IDX plug-in solutions are created equal.
Some IDX real estate agencies allow you to "list" houses on their website - if you can call it that... except the listings are notreally onyour site.
Instead, with these low-level tools, the IDX integration sends people to another MLS site to view the listing - which of course defeats the purpose of IDX in the first place.
Ideally, you want to use an IDX integration tool for your website that has the following four features.
- Visitors must be able to browse your site nativelyfor advertisements of houses in your operational area.
- Visitors must be able to see each house listingon your own domain as a single page instead of going to a third-party listing page.
- The whole experience has to be perfect.You don't want visitors to feel like they're seeing other people's home listings, photos, and descriptions on your site. You want them to feel like each listing is unique to your business.
- You should be able to select properties easilypresent on your website with the IDX integration.
carrotsreal estate agent websiteswith IDX includes all of the above features. So you never fall behind the competition.
And the fourth point, no house sells as well as an imagined house.
Here's an example of what this might look like if you can easily select recommended properties from your IDX integration for your website's home page.

Most likely you are busy contacting potential clients, answering questions and meeting with clients to show them around their home. To be honest, you don't always have the time to create a listing yourself.
With the IDX integration, you can simply select a website that you want to feature and with just a few clicks, that property will appear on your front page.
IDX at least saves you time.
But of course,Time is money.
Pro Tip:When choosing featured properties for your website's front page, try to highlight some of your most expensive properties. That way people see those first and then perceive other high priced offers as less expensive (because they see the price relative to the featured homes they've seen). That's what they call salesKontrastprinzip.
3. Each listing gives you another opportunity to get your real estate page ranked on Google
With the high-quality IDX integration on your website, every apartment ad becomes a new page.
And each page, as you probably know, becomes another opportunity to do soRanking on Google.
However, I know what you're thinking: "I can't keep up with Zillow and Realtor.com on the search engines!"
Related content: How to Beat Zillow on Google with Your Realtor's Website - Case Study + Guide
You're right. There is no possibility.
But, there is another benefit of having these SEO ready houses on your website aside from just trying to beat Zillow and Realtor.com.
That is, when people search Google for your property's nameean address, you will be shown.
So for example.

Why should they do this?
Let's imagine there is a particular potential client named Joe. Joe has heard really good things about you from his friends and would love to work with you in the future. But you still don't know that because Joe hasn't contacted you.
One day Joe passes a house for sale that he really likes and wants to see the inside - or at least a few pictures.
Because he knows about youeHe knows about the listing and types in "4000 Awesome Avenue [your real estate business]."
Whose website is this?
That's right. Your!
Joe clicks on the result, sees the house, decides on a tour and calls you.
If Joe had seen the house on Zillow or Realtor.com - if he hadn't ended up on your websiteFirst- So he may have seen an ad for another real estate agent and decided to contact him out of convenience.
And the agent who gets the first contact usually wins the prospect.
In other words, the IDX integration allows you to grab leads you didn't even know you had. Of course, these types of prospects can be very small - but each customer can generate tens or hundreds of thousands of dollars for your business.
You don't want to lose so much money because your website won't show up when someone types your name and address into Google.
4. IDX allows you to send more personalized follow-up emails
What if you knew that person's target price, number of rooms, and square footage for each visitor to your website?
How would this kind of instant information change your marketing strategy?
On the one hand, you would likely be sending increasingly personal list updates and recommendation emails to your prospects.
What a good idea. The click rate on personalized emails is14% higher— and 10% higher conversions — than their impersonal counterparts.
And in general, personalized emails also have six times higher transaction rates.
But this dream of knowing your website visitors by house preferences is just... well, it's just a dream, isn't it?
Incorrect. At least not if you use IDX.
Come onsome idx servicesYou can track visitor listings and even exactly what they're searching for on your website and in Google Analytics.
In fact, a real estate website tried to capture my email this way when I was searching for a property on it.

Then you can set up an automatic and personalized email update system to contact potential clients with relevant real estate offers. Or you can do it manually.
In any case, now you're reaching potential customers with things that matter to them, instead of trying to send out a list (or lists) to a lot of people who may or may not be interested.
Of course, this is not a new strategy. Many real estate agents do this. Here is oneReal Estate Email Script, For example.
Hi Cindy,
I noticed that you have recently registered for e-alerts on my website. I'm glad you signed up as it's the quickest way to get updated information on listings in your area. Because our website is updated hourly, you'll be the first to know when a home that suits your tastes hits the market.
For the last 7 years I have worked in home sales and helped buyers find the perfect property. Buying a home is an exciting time and I'm here to help you navigate the process. Below I've linked one of my blog posts on how to prepare for home buying and how this year is different.
Have a great day,
Agent Annie
IDX makes this much easier and more streamlined than it would otherwise be.
Diploma
If there's one thing your website visitors expect, it's real estate listings.
After all, you are a broker. People visit your website to learn more about your business and to look at houses. That's basically it.
You need to make them do both of those things as soon as possible.
Now you understand how IDX can help and why you need a brokerwebsite builderincluding IDX integration.
Because with the IDX integration, potential customers stay on your website longer, you can easily advertise selected properties on your front page, and every listing helps youRanking on Google, and you can send more personalized email updates to prospects.
However, some online critics believe otherwise - that IDX real estate agency websites have an unnecessary crutch.
What do you think? Let us know in the comments!
FAQs
16 Best Real Estate Agent Websites With IDX | carrot? ›
IDX stands for Internet Data Exchange; it's a system that allows REALTORS® to display the most comprehensive and up-to-date property listing information on their own Agent Website.
How much does idx cost per month? ›Flag | |
---|---|
IDX Identity | |
Pricing | Individual Annual $8.96/mo billed annually Individual Monthly $9.95/mo Family Annual $17.96/mo Family Monthly $19.95/mo |
IDX stands for Internet Data Exchange; it's a system that allows REALTORS® to display the most comprehensive and up-to-date property listing information on their own Agent Website.
How much does it cost to use IDX Broker? ›IDX Broker Lite - Agent Plan $55 Cloud per month | IDX Broker Lite - Team Plan $75 Cloud per month |
---|---|
IDX Broker Platinum - Team Plan $110 Cloud per month | IDX Broker Platinum - Office Plan $140 Cloud per month |
Unfortunately, IDX is not an out-of-the box option. The real estate agent you are building for must submit paperwork to their local MLS to get permission to use the IDX listings. Once they gain approval, you'll need to find a way to incorporate the raw IDX data into the website.
What is the least expensive IDX? ›IDX Broker
Cost: IDX has two package options, the Lite which is $50 per month, and Platinum, which is $80 per month. Look: The plug-in offers a nice-looking search bar, listing page results, and listing pages. You can further customize them, so they match your theme.
Yes, you should provide your SSN … sometimes. When you're applying for a loan or a new credit card, for instance, you'll need to provide your SSN so they can run a credit check. Same goes with applying for government benefits, from unemployment to Medicare, and when you go to the DMV.
Does Zillow use an IDX feed? ›With our switch to IDX, listings and past sales are connected to your profile based on matching email addresses. Missing listings or past sales are not appearing on your profile because the email address associated with the listing is not provided by your MLS in the IDX feed.
Do I need an IDX website? ›IDX listing feeds are nice to have on your website for a user that shows up and decides to do a search, but in most cases, they won't help drive users to your website as part of a Google search, and unless you have a well-defined process in place around how you'll use the user information that an IDX plugin can give ...
Is IDX broker free? ›How much does IDX cost? In some cases basic IDX is free, and premium features are available for a fee. It's always easiest for agents to get an AgentWebsite® with IDX features included.
What company owns IDX? ›
idX Corporation is a part of the UFP Construction market and UFP Commercial division within, along with Quest Displays & Millwork. UFP Industries has been publicly-traded (Nasdaq: UFPI) since 1993 and achieved a ranking as a Fortune 500 company in 2022.
Who is IDX owned by? ›It was founded in 1969 by Robert Hoehl, Richard Tarrant, and Paul Egerman. IDX was acquired by General Electric and incorporated into its GE Healthcare business unit in 2006.
What is the difference between IDX and MLS? ›An MLS is the source of current and new real estate listings in a given area, and IDX is the software that places this information directly onto a real estate website for the public to see.
Does GoDaddy have IDX com? ›With a GoCentral account on GoDaddy, adding an IDX search to your website is easy and cost-effective! IDX Broker is a third-party paid service which gives your clients the best real estate search available, without overloading them.
Does GoDaddy have IDX integration? ›Customers can search for real estate properties in their area without leaving your site if you use an IDX/MLS listings section. You must have a Standard, Premium, or Commerce plan to add listings. Go to your GoDaddy product page.
What is the difference between IDX and VOW website? ›IDX is an umbrella term for technologies that connect a real estate website to an MLS, including iFrames, FTP, RETS, and RESO Web API. VOW also connects a website to an MLS, but because it includes more data than a typical IDX, it is usually considered apart.
How much does it cost to add IDX to a website? ›IDX Provider | Pricing | Setup Fee |
---|---|---|
Showcase IDX | $59.95-$99.95 per month | No setup fee |
iHomefinder | $49.95-$129.95 per month | $99-$499 |
IDX Broker | $55-$140 per month | $99 |
Flex MLS | $499 per year | No setup fee |
IDX's Privacy plan costs $7.95 per month, it's Essential Identity Plan costs $9.95 per month, and it's Premier Identity Plan costs $19.95 per month.
What is an IDX subscription? ›IDX is the policy instituted by the National Association of Realtors (NAR) to govern how MLS member participants can display active MLS listing information on their websites. In simple terms, IDX is the means of extracting the data from a Multiple Listing Service and delivering it to a website for public consumption.
Is IDX a reputable company? ›As the nation's largest provider of data breach response services, IDX is trusted by government and enterprise customers, as well as employee benefits and strategic partners, to protect more than 40 million consumers.