As the world becomes more global and connected, companies that want to go global need to adopt GILT to successfully penetrate different countries and cultures.
GILT (Globalization, Internationalization, Localization, Translation) is an acronym named by researchers to represent actions companies are taking to expand across national borders.
It is now common for companies to explore foreign markets. However, the market analysis conducted by the researchers revealed that consumers in foreign markets prefer to buy products and services that are available in their local language.
Due to such a need, the need for translation services arises in the market arises worldwide. Local consumers want something that also connects them to the product on a cultural level. Due to such a phenomenon, localization arose.
The inverted funnel image above shows how each ring becomes more focused the higher you go. Here is the definition of each term you see above:
- globalization: Globalization is a process where organizations initiate operations on a global scale.
- internationalization: Internationalization is the process of designing products, services and documents to allow easy localization for specific regions,Languagesand cultures.
- Location: It means that the linguistic and cultural adaptation to the target market makes the product or service easily understandable for local consumers.
- translation: Literal translation of a written text from one language to another.
How important is localization in a globally connected world?
Localization is vital for any company looking to expand its operations globally. It is a process that takes place after internationalization, where an organization creates a product that is easily adaptable to different consumers in different countries.
After localization comes translation. Translation services are essential to overcoming language barriers between countries, maintaining strong connections and communicating in a culturally appropriate manner. These services give each product high relevance to the target market.
In addition, thanks to advertising and marketing at the cultural level, every national citizen can associate with the product. It includes changes in various aspects such as: B. local currencies, interface design, graphics, units of measurement, date settings and much more.
For example, McDonald's is present in 100 countries. They create a menu that suits their customers, tastes and preferences in all countries. Just like in Israel, kosher food is served on the Sabbath and other Jewish holidays.
Why do companies need to be localized in a globally connected world? In order for companies to be able to enter new markets faster, they can expand their customer base and thus generate more sales.
Use cases for translation services
Netflix
Netflix is the largest content creation platform that has successfully implemented localization for both developers and translations. They create content tailored to specific regions. They have developed processes and technologies that translate their interface and the content of their applications.Add subtitlesand the voice dubbing of most films and series is the icing on the cake.
In South Korea, for example, Netflix has invested around700 million dollarsfrom 2015 to 2020. They have performed over 80 shows in Korea, which are also enjoyed by a global audience.
KFC
KFC's global marketing strategy focuses on localization. KFC has a localized menu in each country that caters to the unique tastes and preferences of local people. There are always three unique dishes on the KFC menu around the world.
For example, KFC's menu in China will have more than 50 items, which is 20 more than in the US. The food served in KFC stores in China is also a bit spicy because they cater to local tastes Chinese have adapted. The menus are also translated into local languages so that all citizens can benefit from their food products. In the end, this leads to an increase in sales for the brand.
The best translation tools
Translation services ensure that a company has an experttranslatorbe able to speak both languages, i.e. H. to speak and interpret the native and target language of the company fluently.
Similarly, the best online translation tools, also known as CAT (Computer Aided Translation) tools, help translators translate one international language to another using software. Below are the 15 best translation services and tools for any business.
GoTranscript
GoTranscriptoffers 100% human-made transcription and translation services. Get accurate results for your business with the help of GoTranscript. Professional translators can take on custom assignments and meet tight deadlines quickly. Regular customers have the opportunity to get special discounts and lower prices for their orders.
Also, it offers translation services for $0.06 per word for all industries like media, education, marketing, medical and many similar industries. Their goal is to provide the most cost-effective and efficient translation services without sacrificing quality. Their professional translators work 24/7 to meet clients' needs without delay.
go
go, a Japanese company now acquired by Lionbridge, is one of the largest translation companies in the world. They offer high quality translation solutions at competitive prices. Currently they have more than 21,000 translators who can translate more than 5 million words weekly.
Also, they can meet the needs of any field such as e-commerce, travel, hospitality, media, gaming, marketing,SEO, technology, economics and finally law. They have worked with many big companies like Airbnb, Sony, YouTube etc. Gengo pricing starts at $0.06 per word for daily content and $0.12 per word for professional content.
processing
processingIt is a platform where companies and professionals work together. It offers translation services at competitive prices and helps companies hire the right translators for the job. You can check the work samples of the professionals and only pay for the work after approval. You can find translators for any language.
Also, a skilled human translator can be slow and expensive compared to an automated translator. However, it gives much more accurate results. Also, human translators can better understand cultural nuances and produce better impact.processingProfessional translators also offerThe proofreadingServices, an integral part of a translation service.
cinco
cincois another platform where a company can find translators for different languages. There is always a temptation to use online translation tools. However withcinco, one can easily find translators at negotiable prices along with the best quality. You can even hire freelancers to do the work for you.
A professional translator understands the sentiment and intention you want to convey to a company. With a human translator, the risk of “loss of meaning through misunderstandings” is eliminated. They can be useful in marketing or promotional content. You can find translators for almost every language on Fiverr.
Translated
Translatedfacilitates professional translation services. They offer a quick and easy way to professionally translate documents, manuals, websites and even software on your own schedule and needs. They offer services in 194 languages and have 40 areas of expertise.
Translated offers a wide range of translation services, from customizable localization solutions to machine translation services. Translated has collaborated and provided services with many well-known companies such as Google, Airbnb, IBM and WHO.
intelligent
intelligentoffers to professionally automate, manage and translate content between devices and platforms. Focused on delivering branded experiences to enable global growth. They are equipped with visual context, quality controls and a variety ofproductivity toolsto give clients real-time insight into the translation process. As a result, they enable brands to streamline translation projects and reduce time to market.
They offer translations for any type of content, such as: B. microsites, social networks, product pages,virtual realityand blog. Smartling has translation services for many well-known brands such as Tinder, H&M, Pinterest,canvasand Samsung. Therefore, you can definitely trust them with your work.
Mix
Mixhelps companies localize their business based on a unique understanding of local context, culture, subtlety and consumer behavior. With an unmatched location technology platform, they are at the forefront of industry innovation.
Seamlessly connect your global team to client workflows using API-based workflows and custom integrations. In this way, they help you create a truly native location service experience.
With the perfect combination of neural machine translation (NMT) technology and an expanding global team, Blend helps companies scale quickly. Whether entering key new markets or expanding to a truly global presence around the world, their goal is to drive customer growth at every step. They also ensure data security with strict network isolation anddata encryptionguidelines
steppes
steppesprovide technology-driven business translation services and solutions that help multinational companies stay ahead of the competition in international markets. You can accelerate the delivery of multilingual content with quality and speed at a scalable level.
They offer professional translation services in 100 languages and native translators in all European, Asian, Latin American and many African languages. Apart from that, they help to offer the best international customer experience worldwide without language barriers.
In addition, it uses the latest technological innovations such as translation memory, machine translation post-processing (MTPE) andWorkflow automationincrease productivity and efficiency.
At the same time, they enable their professional translators to achieve maximum linguistic precision. They offer one of the most profitable professional translation services in their competitive industry.
GTS
GTSstands for Global Translation Services. It is a translation company that has been providing quality translation services for more than 15 years. With experienced translators in over 100 countries and over 80 languages, GTS has language expertise in all parts of the world.
They use a fully human translation process backed by a strict quality policy. GTS also uses advanced CAT (Computer Aided Translation) software tools and technologies. Workflows are optimized to translate texts as quickly and accurately as possible.
The GTS quality management system (QMS) conforms to the ISO standard and is audited annually by an international certification body. All translations are checked prior to delivery to ensure brands receive excellent translation service from their platform.
Elpuntodepalabra
Elpuntodepalabraaims to help the world become more connected by offering expert human translation. Translations are performed by certified professionals, native speakers and state-of-the-art technology to ensure clear communication. Their team of professional language experts can translate documents into more than 50 languages.
Most translators earn certifications issued by various associations such as the American Translators Association (ATA), the Federal Association of Interpreters and Translators (BDU), the National Association of Court Interpreters and Translators (NAJIT), and others.
Plus, they can handle everything from immigration, legal, and medical documents to technical materials like manuals, apps, and websites. The turnaround time for each project depends on the size of the article and the language pair. The daily capacity of an average translator is around 2,000-2,500 words. TheWordPoint has provided services to University of Denver, BMC, Promena, Berlin Brands Group.
DeepL
DeepLis a neural machine translation service launched in August 2017 and owned by Cologne-based DeepL SE. DeepL's neural networks can capture the small nuances of different languages and deliver them in the translation process.
Additionally, its API provides programmatic access to DeepL's machine translation technology, which can be used on any third-party platform. They make it possible to bring high-quality translation features directly to websites and apps.
With the DeepL API Free plan, you can translate up to 500,000 characters per month for free. For more advanced use cases, the DeepL API Pro plan enables unlimited translation with maximum data security and priority execution of translation requests.
RushTraducir
RushTraducirsupports businesses with fast and affordable document translation services. Their professional translators have extensive experience and deep specialization in many areas. Some of her areas of expertise include translating supporting documents for green card and US citizenship applications, financial documents for mortgages, and legal documents for court cases.
At RushTranslate, brands can have their documents translated into 60+ languages by a certified translator for just $24.95 per page with 24-hour delivery. They also offer standard translations for $0.10 per word for business or personal use.
Hit
Hitis a modern localization platform. They offer 600 native speakers with over 5 years of proven industry specific experience. You can rate your translation work after each completed project. What's more, you can even auto-translate your documents up to three times faster with Taia's Catapult service.
Catapult is a modern online AI translation tool perfect for internal workers. You can even outsource them to a highly skilled team of professional translators. They maintain the highest quality standards and have a 99.4% customer satisfaction rate. Brands can select the desired delivery time, translation quality, special requirements and track the progress of the project.
You take
You takeThe mission is to provide professional translation services that leave a lasting impression. They have 15 years of professional translation experience and a 98% customer satisfaction rate. Its certified translation services are guaranteed by Tomedes. They offer a global community of 20,000 native speakers in 120+ languages and 950+ language pairs.
In addition, their translation certificates are widely accepted around the world by institutions such as USCIS, the American Translators Association (ATA) and the International Organization for Standardization (ISO). They translate any document from many complex industries such as legal, medical, technical, financial and many more.
clever cat
clever catis an AI-powered translation environment that helps companies scale globally. It makes translation easy, fast and inexpensive. They offer 15+ leading machine translation engines from Google, Amazon and Microsoft, all available in one interface. Businesses can automatically translate their files with just a few clicks.
Smartcat makes it easy to translate applications, websites, online courses, files and software. You can edit the translations with the Smartcat team or hire a professional. They also provide seamless integrations for connected translation like WordPress, Google Docs, GitHub, Figma.
Summary
In a globally connected society, the ability to translate content from one language to another has become extremely valuable. A translator does much more than just translate a sentence from one language to another.
That is why it is necessary to use a human translator despite the increasing automation and automationmachine languageProcessing. Translators in the modern world are essential investments for brands looking to expand into foreign markets.